Your skincare routine doesn't need to be complicated.
With just four simple steps, you can achieve healthier, clearer, and more youthful-looking skin. At Ark & Ocean, we believe in keeping skincare natural, straightforward and effective. That’s why we’ve created this easy-to-follow routine using our essential products: The Face Cleanser, The Face Cream, The Beard Oil and The Eye Cream.
Let’s dive in.
Why Most Men’s Skincare Routines Fail
Men struggle with skincare because they either overcomplicate it or skip it altogether. Common mistakes include:
- Using harsh soaps that strip the skin of its natural oils.
- Skipping moisturizer, leading to dry or irritated skin.
- Neglecting beard care, resulting in itchiness and patchy growth.
- Ignoring the delicate eye area, which is prone to puffiness and wrinkles.
A simple, consistent routine with the right products can solve these problems.
Let’s go through it together.
The 4-Step Skincare Routine Every Man Needs
This routine is designed to be quick, effective, and easy to stick to.
Step 1: Cleanse – Start with a Gentle Face Wash
The foundation of any good skincare routine is cleansing. Dirt, oil, and pollutants build up on your skin throughout the day, clogging pores and leading to breakouts. That’s why The Face Cleanser is formulated with blackberry fruit extract, gently removing impurities without stripping your skin of its natural moisture.
How to use it:
- Wet your face with lukewarm water.
- Apply a small amount of The Face Cleanser and massage it into your skin using circular motions.
- Rinse thoroughly and pat your face dry with a clean towel.
Why it works: Blackberry fruit is packed with antioxidants, vitamins, and natural acids that deeply cleanse your skin while maintaining its hydration and balance. The gentle exfoliating properties of blackberry fruit help unclog pores, leaving your skin feeling fresh, smooth, and revitalized. Plus, its antioxidant-rich formula protects your skin from environmental stressors, making it the perfect first step in your skincare routine.
Step 2: Hydrate – Lock in Moisture with a Face Cream
After cleansing, it’s essential to hydrate your skin. Moisturizing helps maintain your skin’s natural barrier, preventing dryness and irritation. That’s where The Face Cream comes in, featuring jojoba seed oil as its star ingredient. This lightweight, non-greasy formula is perfect for daily use and works wonders for all skin types.
How to use it:
- Take a small amount of The Face Cream and gently massage it into your face and neck.
- Focus on areas that tend to get dry, like your cheeks and forehead.
Why it works: Jojoba seed oil is a powerhouse ingredient that closely mimics your skin’s natural oils, making it incredibly effective at locking in moisture without clogging pores. Rich in vitamins E and B, as well as antioxidants, it nourishes and repairs your skin, leaving it soft, smooth, and protected throughout the day. Its anti-inflammatory properties also help soothe irritation, making it ideal for sensitive or acne-prone skin. With The Face Cream, you’re not just hydrating—you’re giving your skin the nutrients it needs to thrive.
Step 3: Nourish – Treat Your Beard with Beard Oil
If you have facial hair, beard care is a must. A well-groomed beard not only looks great but also feels comfortable. The Beard Oil is designed to soften your beard, reduce itchiness, and condition the skin underneath, with hemp seed oil.
How to use it:
- Apply a few drops of The Beard Oil to your palms and rub them together.
- Massage the oil into your beard and the skin beneath, ensuring even coverage.
Why it works: Hemp seed oil is a game-changer for beard care. Packed with omega-3 and omega-6 fatty acids, it deeply hydrates both your beard and the skin underneath, preventing dryness and flakiness. Its lightweight, non-greasy formula absorbs quickly, softening coarse facial hair and reducing itchiness. Hemp seed oil also has anti-inflammatory properties, which help soothe irritated skin and promote healthy beard growth. With The Beard Oil, you’re not just grooming your beard—you’re nourishing it from root to tip.
Step 4: Refresh – Revitalize Your Eyes with Eye Cream
The skin around your eyes is thinner and more delicate than the rest of your face, making it prone to puffiness, dark circles, and fine lines. The Eye Cream is specially formulated to address these concerns, with gingko leaf extract, leaving you looking refreshed and revitalized.
How to use it:
- Take a small amount of The Eye Cream and gently dab it around your eye area using your ring finger.
- Avoid pulling or tugging on the skin.
Why it works: Gingko leaf extract is a powerhouse ingredient known for its antioxidant and anti-inflammatory properties. It helps improve blood circulation, reducing puffiness and dark circles, while its nourishing compounds work to strengthen the delicate skin around your eyes. Rich in flavonoids and terpenoids, gingko leaf extract also helps minimize the appearance of fine lines, leaving your eye area looking smoother and brighter. With The Eye Cream, you’re not just treating the signs of fatigue—you’re giving your eyes the care they deserve.
Why This Routine Works for Every Skin Type
Whether you have oily, dry, or sensitive skin, this routine is designed to work for you. Our products are formulated with natural ingredients that are gentle yet effective, making them suitable for all skin types. Plus, the simplicity of the routine ensures you’ll stick to it, which is key to seeing results.
Common Skincare Myths Debunked
Let’s clear up some common misconceptions about men’s skincare:
1. “Men don’t need skincare.” False. Everyone’s skin needs care, regardless of gender.
2. “Beard oil is only for long beards.” Not true. Beard oil benefits all beard lengths and the skin underneath.
3. “Eye cream is unnecessary.” Wrong. The eye area is delicate and shows signs of aging first, so it deserves special attention.
4. “Moisturizer makes your skin oily.” Not if you use the right product. The Face Cream is lightweight and non-greasy, perfect for daily use.
Your New Skincare Routine
Taking care of your skin doesn’t have to be a chore. With just four steps and our essential products - The Face Cleanser, The Face Cream, The Beard Oil, and The Eye Cream you can achieve healthier, clearer, and more youthful-looking skin.
Are you ready to transform your routine?
